The recent analytical report published by Markntel Advisors (a leading consulting, data analytics, and market research firm), Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market comprises a detailed study of critical and major aspects of market dynamics, i.e. market trends, size, forecasts, growth factors, challenges, and competitor landscape.
In-Depth Market Overview of Middle East & Africa Digital Out-of-Home (DOOH) Advertising Industry (2024-2030):
According to the latest report, The Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2024-30. The report demonstrates the prominent factors propelling the exponential growth of the Middle East & Africa Digital Out-of-Home (DOOH) Advertising industry.
Key Takeaways: Beneficial for Stakeholders and Clients:
· Historical Data: 2019-22
· Base Year: 2023
· Forecast Period: 2024-30
· CAGR (2024-2030): 23%
What are the major Driver the Middle East & Africa Digital Out-of-Home (DOOH) Advertising industry?
Influx of Tourists in the GCC Region Aiding DOOH Advertising - The Gulf countries have been popular among tourists from the historical period, due to which the brands have been using digital out-of-home (DOOH) advertising to promote their services & brands. For instance:
According to Qatar Tourism Authority, the number of travelers in Qatar increased by 5% from 2020 to 2021. Thus, stating that there is a positive surge in tourism in the country.
Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization & digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports & bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern & exotic lifestyle in countries like Dubai & the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning & artificial intelligence.
As a result, the demand for DOOH advertising is expected to escalate in the coming years due to the increasing tourism, government initiatives to promote tourism & transportation infrastructure, as well the promotion of luxurious lifestyles by the Gulf Countries.
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Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Segmentation
The Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market analysis of Markntel Advisors explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic. The further bifurcations are as follows:
- By Type
- Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
- Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
- ATM Kiosks
- Pedestrian panels
- Mall Ad Panels (in the middle of mall walkways and outside malls)
- Transit
- By End User
- Retail – Market Size & Analysis 2019-2030 (USD Million)
- Real Estate – Market Size & Analysis 2019-2030 (USD Million)
- Financial Services – Market Size & Analysis 2019-2030 (USD Million)
- Government – Market Size & Analysis 2019-2030 (USD Million)
- Automotive – Market Size & Analysis 2019-2030 (USD Million)
- Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)
- By Location
- Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
- Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
- Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
- Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
- Malls – Market Size & Analysis 2019-2030 (USD Million)
- Stadiums – Market Size & Analysis 2019-2030 (USD Million)
- Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
- Others
- By Country
- The UAE – Market Size & Analysis 2019-2030 (USD Million)
- Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
- Oman – Market Size & Analysis 2019-2030 (USD Million)
- Qatar – Market Size & Analysis 2019-2030 (USD Million)
- Kuwait – Market Size & Analysis 2019-2030 (USD Million)
- Bahrain– Market Size & Analysis 2019-2030 (USD Million)
As per the regional aspect, the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market is expected to be dominated by Middle East & Africa by capturing the potential market share.
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Top Companies in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market
Al Arabia, Backlight Media, JCDECAUX SA, ELAN Media, HyperMedia FZ LLC, Hills Advertising L.L.C., Elevision, Dooha Media, Mubashir, Lifeonscreen, Wave Media, Others
Middle East & Africa Digital Out-of-Home (DOOH) Advertising Industry Recent Developments
2022: ELAN Media signed an agreement with Waterfront Family Destination for developing digital-out-of-home advertising for Place Vendôme Qatar
2021: Hypermedia & DigitAll, developed a fully customizable DOOH media experience for its more than 800 strategic partners & clients.
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