The OTC Digestive Health Products Market is projected to grow at a CAGR of around 6% during the forecast period, i.e., 2025-30. This detailed analysis offers valuable insights into the key growth drivers, geographical dynamics, and emerging trends that are poised to shape the market's trajectory in the coming years.
This growth is attributed to various factors like growing weight problems, inflicting gastric troubles, global government aid, booming self-medicinal drugs, rising occurrence of digestive disorders, increasing desire for herbal ingredients & Ayurveda, and others.
Obesity is associated with numerous digestive problems which include gastroesophageal reflux ailment, constipation, and indigestion, which grow the demand for digestive fitness merchandise. Over 1 billion human beings globally are living with obesity in 2024, together with nearly 880 million adults and 159 million youngsters and teenagers. As in step with, The World Obesity Federation, nearly 3 billion people are suffering from both obesity and weight problems. This developing prevalence of obesity leads clients to search for OTC digestive fitness products to manipulate and mitigate those digestive-associated issues. Additionally, weight management supplements are in excessive demand as part of comprehensive strategies to combat weight problems and their associated health troubles. The increasing focus on the link between obesity and digestive health propels the marketplace for OTC digestive health merchandise.
Moreover, governments worldwide are implementing guidelines and projects to promote the production and intake of digestive health merchandise. The European Commission and the Environmental Protection Agency (EPA) have delivered supportive rules to inspire using naturally derived elements. These policies aim to lessen greenhouse fuel emissions and sell sustainable practices within the food industry boosting the demand for Ayurveda & herbal components in the OTC digestive health care market. For Instance: The Commission has set an aim of having at least 25% of Europe's agricultural land underneath organic farming by 2030. Additionally, governments are investing in research and development to improve digestive fitness. For instance, the National Institutes of Health (NIH) in the United States, funds several research projects on gut health and probiotics like the Human Microbiome Project (HMP) and the Integrative Human Microbiome Project (iHMP). These efforts help improve product quality and efficacy, reaping benefits for purchasers and driving market growth.
Exploring the Market Dynamics: What’s Driving the Growth of OTC Digestive Health Product Market?
Rising Prevalence of Digestive Disorders – The growing prevalence of digestive issues is a main driving force in the Global OTC Digestive Health Product Market. Conditions together with irritable bowel syndrome (IBS), and inflammatory bowel disorder (IBD) are becoming more and more common. For instance: the prevalence of IBS varies from 1.1% in France & Iran to 35.5% in Mexico with a choppy incidence of 6.5%-10.1% in Asia-Pacific. Also, over 11,000 Canadians were newly identified with IBD in 2023 whereas in India it was greater than 5% of sufferers with decreased GI signs and symptoms. These sicknesses have fueled the demand for products such as; probiotics, prebiotics, and digestive enzymes that assist in the treatment of these illnesses. For instance, probiotics are widely used to enhance gut health and decrease the threat of digestive issues. The increasing focus on the significance of digestive fitness and the supply of these products through various distribution channels similarly guide market expansion.
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Key Takeaways from the Market Study:
- Historical Data: 2020-23
- Base Year: 2024
- Forecast Period: 2025-30
- CAGR (2025-2030): 6%
- Key Players to Watch: Procter & Gamble Co., Johnson & Johnson, Bayer AG, GlaxoSmithKline (GSK), Nestlé Health Science, AbbVie Inc., Danone S.A., Abbott Laboratories, Mylan N.V., Pfizer Inc., Sun Pharmaceutical Industries Ltd., Perrigo Company plc, Dr. Oetker, Kirkland Signature (Costco), Reckitt Benckiser Group, Takeda Pharmaceutical Company Limited, Lactalis Group, Herbalife Nutrition Ltd., Amgen Inc., and others are expected to play a pivotal role in driving market growth through strategic investments, partnerships, and innovation.
Latest News in the OTC Digestive Health Product Industry:
- July 2024: Takeda Pharmaceutical Company Limited entered a licensing agreement with Zydus Lifesciences to bring a gastrointestinal drug, Vault (Vonoprazan), to the market.
- June 2024: Sun Pharmaceutical Industries inked a licensing pact with Takeda Pharmaceutical Company to commercialize a novel gastrointestinal drug in India.
Market Segmentation of OTC Digestive Health Product Industry
The OTC Digestive Health Product market is segmented as follows:
- By Application
- Individual Consumption- Market Size & Forecast 2020-2030, USD Million
- Chronic Conditions- Market Size & Forecast 2020-2030, USD Million
- By Product
- Functional Food & Beverages- Market Size & Forecast 2020-2030, USD Million
- Probiotic Yogurts & Drinks- Market Size & Forecast 2020-2030, USD Million
- Fiber-Enriched Foods- Market Size & Forecast 2020-2030, USD Million
- Fermented Foods- Market Size & Forecast 2020-2030, USD Million
- Vitamin & Dietary Supplements- Market Size & Forecast 2020-2030, USD Million
- Probiotic Supplements- Market Size & Forecast 2020-2030, USD Million
- Digestive Enzymes - Market Size & Forecast 2020-2030, USD Million
- Fiber Supplements- Market Size & Forecast 2020-2030, USD Million
- Herbal Supplements- Market Size & Forecast 2020-2030, USD Million
- OTC Medications- Market Size & Forecast 2020-2030, USD Million
- Antacids- Market Size & Forecast 2020-2030, USD Million
- Laxatives- Market Size & Forecast 2020-2030, USD Million
- Anti-diarrheal medications- Market Size & Forecast 2020-2030, USD Million
- H2 blockers & Proton Pump Inhibitors- Market Size & Forecast 2020-2030, USD Million
- By Distribution Channel
- Pharmacies & Drug Stores- Market Size & Forecast 2020-2030, USD Million
- Supermarkets & Hypermarkets- Market Size & Forecast 2020-2030, USD Million
- Online Retailers- Market Size & Forecast 2020-2030, USD Million
- Speciality Stores- Market Size & Forecast 2020-2030, USD Million
According to report, the rechargeable segment holds a larger share of the Global OTC Digestive Health Product Market mainly due to their lower costs.
According to reports, offline retail holds the largest market share.
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OTC Digestive Health Product Market Geographical Analysis
North America
South America
Europe
The Middle East & Africa
Asia-Pacific
According to reports, North America holds a prominent share of the OTC Digestive Health Product Market
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